Out of print: NME’s demise shows pressure on consumer magazines
- The Guardian
The closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.
While a number of these were shut when their print fans had already largely abandoned them, many were stunned at the news that that the magazine malaise had also spread to Glamour. The title, the 10th most popular paid-for magazine in the UK, halted its monthly print run last year. The outlook for the UK magazine market is not good with the decline in sales and advertising figures making for grim reading.
- Sales of the top 100 actively purchased print titles in the UK – those that readers buy or subscribe to – fell by 42% from 23.8m to 13.9m between 2010 and 2017.
- Since the start of the internet era in 2000, the decline is 55% from 30.8m, according to the Audit Bureau of Circulations.
- advertising in consumer titles will have more than halved from £512m in 2010 to £250m by the end of this year, according to Group M, a media buying agency.
- Google and Facebook account for 65% of the $6.5bn (£4.7bn) UK digital display ad market.
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