1) Copy and paste the email feedback (WWW/EBI/LR) into your blogpost.
WWW: Your response stays focused on the idea of power in
the media which is good to see. The inclusion of Marxist and Pluralist
perspectives is excellent and definitely something you need to include in your
real exam essay. You have a couple of good examples (Paperchase and Panama
Papers in particular) but need much more of these in the next assessment.
EBI: There’s a lot we’ve covered over the last 14 weeks
that doesn’t appear in this essay – paywalls, David Simon, Alain de Botton,
Clay Shirky etc. In fact, you are seriously lacking in quotes and theories. You
may have taken on this essay as an exam practice but I’d much rather you used
all the resources at your disposal to write a spectacular essay which then
means you simply need to replicate it in an exam situation.
Another area that is really lacking is statistics – there
are so many out there that exemplify the changes in consumption and production
due to new and digital media. Find them, revise them and use them!
Look over your hegemony paragraph – I think it’s the
weakest section of the essay and doesn’t really make sense. This is an area to
revise – I would combine it with Alain de Botton’s theory and together you’ll
have an extremely strong paragraph for the Marxist perspective.
Essay writing technique is another area to look at. Make
sure you are writing sharp topic sentences that clearly link to the question.
Use the key words from the question and show the reader clearly where the
paragraph is going.
LR: Re-write your hegemony paragraph completely – add
Alain de Botton’s theory on the news.
Then, create a list of key revision topics from our
new/digital case study work this term based on your essay and feedback above.
Revise these topics over Christmas for your January MEST3 Section B assessment.
- My strongest sections were the Marxism and Pluralism paragraphs.
3) Identify your weakest section or any missing sections. Which part of the case study do you need to revise - News values? Baudrillard's hyper-reality? Alain de Botton's news as social control? Clay Shirky's news as social good?
- My weakest points were the paragraph on Hegemony as it didn't make sense and it would have been more useful if I had included paragraphs on the other topics that we have studied in order to further improve my essay.
4) Complete the LR task specified in your feedback - usually to re-write a certain section and then create a revision list for the January assessment. Please complete these LR tasks within this blogpost - don't go back and edit your original essay at this point.
- LR: Re-write your hegemony paragraph completely – add Alain de Botton’s theory on the news.
It can be argued that we as the audience still do not have much control over what we see nowadays in new and digital media. In term of the Hegemonic view that we do not argue or go against what we are shown as an audience. In relation to news, we are seen as a passive audience as Alain de Botton's view on news claiming that it is 'dumbed down' for the simple reason that they are trying to bring in mass audiences. In a sense this gives the feeling that audience are not active consumers of news and large organisations decide what information they want audiences to receive. However, it can also be argued that audiences are not passive and that they are more involved with news. News nowadays have adapted to the changed that new and digital media brings. Almost 60% of all Twitter users in the UK follow some form of newsbrand content. Therefore this shows that social media sites allow audiences to interact more with news and the fact that amongst newsbrand followers 78% follow more than one handle and may cover a range of brands, specialist areas and specific journalists or columnists shows us they are not a passive audience and that the choose what news and journalist they want to follow.
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