Read the report and answer the questions on your blog. Include the News on the Tweet infographic above in your blogpost.
1) Why are respected news brands good news for Twitter?
- Both have similar age profiles, an upmarket skew and a strong interest in the world around them. The way users access newsbrand generated content through posts, retweets and general debate and discussion.
Newsbrands are good for twitter because people like to see news as it happens and like to see it breaking on twitter. They enjoy the combination of twitter and news content. The Twitter users also like how they can find like-minded people which make up elements of their news experience. IT also gives them a chance to engage in news that interests them the most.
Not only that but newsbrands increases traffic as 4/10 people have said to check frequently to see what is going on with their favourite brands. They are also three time smore likely to use twitter to interact more by tweeting articles and trending topics.
Newsbrands are good for twitter because people like to see news as it happens and like to see it breaking on twitter. They enjoy the combination of twitter and news content. The Twitter users also like how they can find like-minded people which make up elements of their news experience. IT also gives them a chance to engage in news that interests them the most.
Not only that but newsbrands increases traffic as 4/10 people have said to check frequently to see what is going on with their favourite brands. They are also three time smore likely to use twitter to interact more by tweeting articles and trending topics.
2) Why in turn is Twitter good for respected news brands?
- Almost 60% of all Twitter users in the UK follow some form of newsbrand content. Amongst newsbrand followers 78% follow more than one handle and may cover a range of brands, specialist areas and specific journalists or columnists.
Twitter helps newsbrands become more accessible, more influential and more connected. The immediacy and accessibility of the social media site brings valuable readers to newspaper brands that they would not normally read in print or directly online. Twitter allows a diversity in content which allows the readers to widen their portfolio of sources to fit their individual interests, opinions and tastes.
- They say this is done in four different ways.
- Knowledge - being the first to know
- Opinions - being part of the wider debate - 'having your say'
- Community - connecting with like-minded people
- Gossip and banter - having a bit of banter and gossip
Community - Allows the reader to discover people with like-minded interest that they wouldn't have otherwise met.
Gossip and banter - this gives the reader humour and a backstage access into the lives of the people they are interested in.
I agree wit this because Twitter is a very large platform with a variety of different things that can be searched and viewed. Therefore it would make sense that newsbrands use this to their advantage. The fact that readers get to voice their opinion and interact with newsbrands more quickly and easily through simple tweets that wouldn't have occurred with print.
4) On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
- The Daily Mail Celebrity tweet of Kim Kardashians bum.
- Neil Ashtons tweet on 'Arsenal are toast'
- Lucy Tobin tweet on a University spending a lot of money on a fake pub.
- The Daily Mail Celebrity tweet of Kim Kardashians bum.
- Neil Ashtons tweet on 'Arsenal are toast'
- Lucy Tobin tweet on a University spending a lot of money on a fake pub.
5) Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
- I think that this may be harming the reputation of news and journalist because it decreases the respect that has been established between the reader and the newsbrand. If they are constantly not posting news that is useful for the readers knowledge and understanding, then they could lose valuable readers. However if we return to the point of knowledge and the fact that readers use twitter to stay up to date with news. Then gossip and banter is another way to stay up to date with people audiences have an interest in. There is also the fact that audiences can follow specific newspages that fit their interests, so it can mean that there are separate news twitter pages for different types of news.
- I think that this may be harming the reputation of news and journalist because it decreases the respect that has been established between the reader and the newsbrand. If they are constantly not posting news that is useful for the readers knowledge and understanding, then they could lose valuable readers. However if we return to the point of knowledge and the fact that readers use twitter to stay up to date with news. Then gossip and banter is another way to stay up to date with people audiences have an interest in. There is also the fact that audiences can follow specific newspages that fit their interests, so it can mean that there are separate news twitter pages for different types of news.
6) What does the report say about trust in Twitter and journalists (look at pages 34-39)?
- Journalists that create entertainment and engagement though their regular tweets, driving traffic and interaction allows readers to feel like they have a more personal connection with the journalists they follow. These Journalist then become the representatives of their brand.
- Journalists that create entertainment and engagement though their regular tweets, driving traffic and interaction allows readers to feel like they have a more personal connection with the journalists they follow. These Journalist then become the representatives of their brand.
7) Do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
- I think that new and digital media development such as Twitter has had a positive impact on traditional newspaper to the extent that they have been able to increase engagement between the reader and the newsbrand. People find this a quicker way to view news. However, it could be seen as having a negative impact due to the fact that this may cause the readers to divert most of their attention to the online more shortened version of news as it has been said that people prefer Twitter than the official online and print version of the newsbrand.
- I think that new and digital media development such as Twitter has had a positive impact on traditional newspaper to the extent that they have been able to increase engagement between the reader and the newsbrand. People find this a quicker way to view news. However, it could be seen as having a negative impact due to the fact that this may cause the readers to divert most of their attention to the online more shortened version of news as it has been said that people prefer Twitter than the official online and print version of the newsbrand.
8) Finally, how can we link this report to the vital current debate regarding fake news and Facebook? Do traditional news brands need protecting to ensure there are sources we can trust?
- This report can be linked to vital current debates on Facebook and fake news as it talks about trust and when it comes to news it is difficult to istinguish the difference between fake or true. The increase in instant access makes that news easily accessible and easy to be spread which means that a wide audience can reach that specific news. Therefore yes it is important that these news brands are protected and that measures are taken into place to ensure that they are trustworthy sources. Especially since there have been reports in which there have been mistakes in the sources cited.
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