Having discussed these issues in class in relation to our news case study, we now need to develop our own opinions on this issue before exploring the wider implications of globalisation.
Class debate: key opinions on globalisation
1) Is our news influenced by American cultural imperialism? Give some examples arguing for or against this perspective.
- I think our news is influenced by American cultural imperialism due to the fact that during the election
2) Has the increased globalisation of news improved the audience experience? How? Why?
- I think the globalisation of news has in a sense improved our audience to an extent. This is because we have access to citizen journalism and even livestreaming which allows a sense of immediacy as we have instant access to news. However, in regards to citizen journalism, it has its downsides in the sense that we only get partial information and we don't see the full picture. Compared to a journalist that gathers the facts and then reports the event. There will be some blank parts in citizen journalism.
3) Has globalisation benefited or damaged major news institutions? How? Why?
- Globalization has damaged news institutions. This is because of the fact that we have allowed the larger institutions to stay at the top and due to familiarity this is most likely to stay that way. This disadvantages the smaller institution that are trying to make their place on the global market as they wont be given a chance. However, IT could be argued that the larger institutions are more pressured to make sure the information that they are spreading is factual information otherwise they would be at larger risk of being discredited. So therefore there is a sense of assurance that we are getting factual information that is reliable and trustworthy, especially with the recent 'fake news' dilemma.
Media Magazine: Globalisation case study
Go to our Media Magazine archive and click on MM47 - the case study issue. You need to find page 31 and the Google Glass feature: a case study in Globalisation.
1) Why was Google Glass controversial?
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2) What are the positive elements to Globalisation that the article highlights?
- The world becomes more accessible, and people are enriched by getting to know and understand it better. increased choice and opportunities empower people, while access to information can enhance not only the ability to make informed decisions but even the democratic process. This argues for the pluralist approach at it suggest that more information equals empowerment which suggest that it gives the audience more opportunities to be more involved.
3) What are potential negatives to Globalisation?
- All these benefits are provided by one of just a small number corporations, this leads to discussions about the concentration of ownership, and the possibility that smaller companies have little to no hope of staking a claim on the global market as they wont be able to compete. Small number of large companies controlling the wider audiences is argued by the Marxist approach which highlights that we are manipulated by the elites and we are given the illusion of power.
4) What is a techno-panic? How does it link to moral panics?
- A techno-panic is a moral panic that centres on fears regarding specific contemporary technology or technological activity. This links to moral panic as it is a form of change. The Google Glass is a change that may bring rise to questions about engagement in conversations as it may be the case that the person is not really listening to the conversation but instead surfing the internet which in turn creates a sense of alienation.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
- In my opinions I think that the privacy debate is valid in the sense that it is possible for anyone to get personal data already through the internet, that to extend it to a wider range of their day to day life and information that isn't put on the internet. Could be considered a total invasion of privacy. I feel like no information is safe, in regards to the fact that there has been many hacking scandals in which information has been leaked. Therefore if the information increases in large quantities, that means that there is a higher risk for the people whose private information is being held, to be leaked. This would bring up issues on whether or not the internet or new technology is considered safe.
Media Factsheet: Globalisation and capitalism
1) Who coined the phrase 'a global village' and what multinational companies illustrate this?
- The term was coined by McLuhan, which refers to countries becoming interconnected or more interdependent, especially in economic terms. A multinational company that illustrates this is Coca-Cola in which it was a national company that turned into a multinational company that has taken hundreds of years but has sped up in the last half-century due to the increase in trade and cultural exchange.
2) What role does Slavoj Zizek suggest the media plays in global capitalism? How can you link this to our previous work on Marxism and Hegemony?
- Zizek argues that the media masks the way in which western institutions ‘do business’. he believes that the media reinforces and neutralises the ideology that making money is the right way of conducting business, but allows people to feel less guilty about how these goods are produced. This links to Marxism and Hegemony as it shows that large businesses are manipulating their consumers and making them conform to a certain norm by making them believe that this is the right way to do business.
3) What does 'capitalism with a conscience' mean?
- Capitalism with a conscious is a way for marketing campaigns to sustain western dominance whilst also using global media to raise awareness about social issues
4) What is the (PRODUCT) RED campaign?
- A campaign to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. It is a private company that receives a portion of the contributions received from third part brands as profit. This incorporation of humanitarian aid and for-profit businesses is one example of ethical consumerism.
5) Based on what you've read in the Factsheet, what is YOUR opinion of the (PRODUCT) RED brand? Is it a positive force helping to fight AIDS in Africa or a cynical attempt to make multinational companies look more ethical than they actually are?
- I feel like the it is made to seem like a positive aid to fight AIDS in Africa, especially with the explanation given on the American Express advertisement. That the 'My card, My life' suggests that black Africans need to be 'saved' by white people. This can be taken quite negatively as it may question the true intention behind the campaign. Yes it brings awareness to issues that others are facing in other countries but the technique that they are using to bring awareness and try to help may not be effective.
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