Airbnb, Uber, eBay: in this intangible world workers must adapt to survive
- The Guardian
This article talks about how traditional conceptions of capitalism have been founded in some notion of material stuff: physical property, premises, machinery goos etc. However, Companies that are in the fore-front in the 21st century economu have a different way of functioning. The fact that this idea is changing. For example, AirBnB has revolutionised the market of accommodation but owns no property, Alibaba being the worlds biggest retailer but holds no stock and the recent arrival of Uber with their upturn inn personal transport but whilst owning no cars. This is starting become known as Platform Capitalism. In summary 'intangible item' are becoming more valuable.
- "Cutting-edge capitalism is increasingly weightless"
I agree with the fact that new/digital media has taken over to the point in which physical assets are becoming less valued. The fact that these assets can spread at a hasten speed and quickly establish their dominance hence why Uber became so popular. It is argued that intangible items are not only dominant in business but also in our every day lives, through books to cars. "the centrality of physical stuff is dwindling away." This links to the idea of convergence and that technology is becoming more and more accessible through one device, most specifically in the change of traditional media being accessed in new technology,
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