Paperchase apologises for Daily Mail promotion after online backlash
- The Guardian
Paperchase has said it will not run any more marketing campaigns with the Daily Mail after an online backlash over an offer on the newspaper’s front page. The stationery chain received hundreds of complaints on social media over the weekend over its promotion in Saturday’s Daily Mail offering readers free wrapping paper.
Again using my recent knowledge, From a pluralist perspective this could be argued for it. As this shows how audiences have a lot to contribute to what it published by the larger organisations and this is clearly shown in the tweets below. The fact that Paperchase then tweeted that 'we've listened to you'. Shows that they take into consideration of what the audience wants and what they think.
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