Blog task 2: The impact of Google
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
- They have been gaining millions off of advertising revenue. Which in turn is having a negative effect on the media business.
2) Find a statistic from the article that illustrates the decline of traditional news media.
- that of the $60 billion plus of potential annual ad sales that print publications seem to have lost, Google had grabbed about $44 billion by 2012, from virtually nothing in 2000
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
- The steepest decline as you can see is from 2000 onwards where there is a drastic decline in advertising revenue.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
- I think that Google is only slightly to blame as you cant deny the fact that they have been the cause to the negative effects to traditional media. However, the fact that Google was able to adapt to the changes that is increasing as the years go by.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
I agree with this comment as I think that Google has played a huge role in allowing people to be more creative and innovative in how information is spread and allowing people to spread their voice across the internet. Therefore I think that it is very useful for journalism as it is a way to keep up to date with the changed in media nowadays 
I don't agree with this comment as if we started paying for the internet then less and less people will use it as they would see it as a nuisance rather than something great, despite the fact that it would allow traditional media to progress.
No comments:
Post a Comment