Saturday 23 September 2017

NDM 4

Yellow Pages to stop printing from January 2019
- The Guardian




This is a story on the fact that Yellow pages wont be printing from 2019 after 51 years of publications. Yell, the owner, has decided to digitalize the business. It goes on to say how they have had customers from the start and that they were well known for their advertisements. instead of yellow pages, yell will offer free listing for businesses on yell.com.
  • Our directories are produced in an environmentally responsible way and are 100% recyclable.
This story shows how new and digital media is changing businesses. They are looking at way to adapt to the way people get their information. So during a time where the internet was not available, the yellow pages would've been very resourceful and helpful for the society. However, nowadays everything has been moved online where information is more easily accessible. Businesses are forced to move away from print and more towards the internet and ways to progress online.











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